Sharp Electronics Corporation

Director of Sourced Home Appliance Products

2 weeks ago
Job ID


Reporting to the Head of Product Marketing, the Director—Sourced Home Appliance Products is responsible for 1) Leading Sharp’s sourcing Home Appliance initiatives; 2) Managing the complete lifecycle product planning and marketing of these products; and 3) Managing a third party supplier representative relationship. This position includes responsibility for product line definition, competitive benchmarking and new product launch.  This position is an individual contributor role.


Sourcing Management

  • Identify, develop and manage Home Appliance sourcing relationships.
  • Negotiate commercial terms and other supplier contracts.
  • Employ strategic sourcing techniques to optimize procurement cost through formal competitive processes (e.g., RFP, RFQ, etc.).
  • Manage third party supplier representative relationship.
  • Coordinate with Sharp HQ the certification of sourcing suppliers to ensure Sharp quality standards are met.
  • Monitor/measure supplier service levels and resolve any performance issues.
  • Work and communicate with suppliers to help reduce costs and add value.


Product Planning

  • Define Sharp’s home appliance product strategy through a deep understanding of emerging HA trends as well as strong knowledge of competitors’ strategic direction.
  • Lead the sourcing manufacturer(s) in the development of a comprehensive product road map across multiple sub-categories that are consistent with Sharp’s goals and corporate initiatives. Define feature specifications, industrial design and user interface (both product and mobile application, if applicable).
  • Develop products to address specific channels and sales potential that has not been otherwise identified.
  • Manage product development schedule for timely product launches.
  • Identify unique Sharp technologies and product strengths that can be utilized to drive new products that target satisfying unfulfilled consumer needs.
  • Identify marketplace trends and analyze 3rd party forecast, sell-in and sell-through data. Incorporate findings into development of go-forward strategy.
  • Conduct ongoing competitive analysis, identifying threats and opportunities. Communicate competitive analysis to the sales team and sourcing factories on a regular basis.  Utilize competitive data as well as price trends to specify retail price and margin requirements for all products in a marketing plan.
  • Own the out-of-box experience, recommending improvements.


Product Marketing

  • Set the overall marketing direction for sourced products through the development of a detailed category marketing plan (the 4 P’s of marketing: products, price points, promotions and placement strategy) with the goal of achieving sales and profit objectives and improving brand image.
  • Provide input to the New Product Introduction (NPI) team including members of Brand Marketing, Sales, Service and Operations
  • Be the product category evangelist in working with the sales team and visiting retail accounts to communicate product roadmap, pe.rform new product demonstrations and secure placement. Gather market information to support product-planning process.
  • Help define the category marketing objectives, including product messaging, which through all marketing efforts follow the guidelines of the brand promise.
  • Prepare turnkey product presentations for sales organization and dealer meetings on an on-going basis. Prepare and issue regular product update communications to the Sales organization.
  • Represent and present product line at dealer previews, line reviews, national meetings and trade events.
  • Support internal and external product training needs as required.
  • Present to senior management as appropriate to outline and update plans and strategies, answer questions and otherwise respond to their requests.



  • Bachelor’s degree. MBA a plus.
  • 10+ years product marketing experience in consumer electronics.
  • Procurement-related experience including contract negotiation and competitive process management a plus.
  • Strong project management and process skills.
  • Excellent negotiation skills.
  • Ability to speak Chinese is a plus, not required.
  • Strong interpersonal/communication skills.
  • Demonstrated business/financial acumen.
  • Ability to get things done in a matrixed organization.
  • Self-starter with superior time management, detail orientation and organization skills.
  • Excellent written and verbal communications skills.
  • Mastery of Microsoft Office especially Excel, Word, Outlook and PowerPoint.
  • TRAVEL: 15%-20% travel, domestic and international.

Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.


No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.


All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered.  Local candidates only, please.




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