Sharp Electronics Corporation

Director of Product Marketing - Home Appliances

Job Location US-NJ-Montvale
Posted Date 3 days ago(2/14/2018 11:25 AM)
Job ID
2018-4260
Category
Marketing

Overview

Reporting to the Sharp Home Electronics Company of American (SHCA) President, the Director of Product Marketing is responsible for the complete lifecycle product planning and marketing of Sharp microwave oven, steam oven, air purifier and other new home appliance products.  This includes product line definition, new product launch, and daily execution of the semi-annual business plan, ensuring that sales and profit budgets are achieved. The business plan outlines the products, price points, promotions and placement strategy.  The position currently includes two direct reports.

Responsibilities

  • Define Sharp’s home appliance vision through a deep understanding of emerging consumer trends in home appliances as well as strong knowledge of competitors’ strategic direction.
  • Guide the factory product planning team in the development of a comprehensive product road map across multiple sub-categories that is consistent with Sharp’s goals and corporate initiatives. Influence feature specifications, industrial design and user interface (both product and SMART connectivity application).
  • Develop products to address specific channels and sales potential that has not been otherwise identified.
  • Manage product development schedule for product launches.
  • Identify how unique Sharp technologies and product strengths can be utilized to drive new products that target satisfying unfulfilled consumer needs.
  • Be the home appliance authoritative product expert.
  • Identify marketplace trends and analyze 3rd party forecast, sell-in and sell-through data. Incorporate findings into development of go-forward strategy as well as the assessment of past performance.
  • Conduct ongoing competitive analysis, identifying threats and opportunities. Communicate competitive analysis to the sales team and product factories on a regular basis.  Utilize competitive data as well as price trends to specify retail price and margin requirements for all products in a marketing plan.
  • Identify, develop and manage product sourcing relationships with OEM partners. Negotiate contracts, pricing, and terms & conditions for sourced products.

 

Product Marketing

  • Set the overall marketing direction through the development of a detailed category marketing plan with the goal of achieving sales and profit objectives and improving brand image.
  • Manage timeline and lead New Product Introduction (NPI) team including members of Marketing Communication, Sales, Service and Operations.
  • Be the product category evangelist in working with the sales team and visiting retail accounts to communicate product roadmap, perform new product demonstrations and secure placement. Gather market information to support product-planning process.
  • Set the category marketing objectives, including product messaging, which through all marketing efforts follow the guidelines of the brand promise.
  • Work with the brand marketing team in proposing advertising (where applicable), collateral materials, training, web initiatives, 3rd party partnerships and promotions for the specific product category.
  • Initiate, plan and execute all promotional activities including IRs, bundles, contests, SPIFFs, etc. to promote sell through at retail.
  • Set dealer programs, pricing, margin, etc. for all accounts.
  • Prepare turnkey product presentations for sales organization and dealer meetings on an on-going basis. Prepare and issue regular product update communications to the Sales organization.
  • Monitor channel inventory and weeks of supply. Recommend and take appropriate actions on a timely basis to address deviations from plan.
  • Represent and present product line at dealer previews, line reviews, national meetings and trade events.
  • Support internal and external product training needs as required.
  • Present to executive management as appropriate to outline and update plans and strategies, answer questions and otherwise respond to their requests.

 

Qualifications

  • Bachelor’s degree. MBA a plus
  • 10+ years sales or marketing experience in home appliance or consumer electronics products with a manufacturer
  • Knowledge of home appliance category
  • Excellent written and verbal communications skills
  • Self-starter with superior time management, detail orientation and organization skills
  • Mastery of Microsoft Office especially PowerPoint, Excel, Word and Outlook
  • TRAVEL: Up to 30% travel, domestic and international

Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.

 

No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.

 

All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered.  Local candidates only, please.

 

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