AVP Brand Marketing

Reporting directly to the Senior Vice President – SEMCA, the Associate Vice President of Brand Marketing will lead marketing strategy and execution for Sharp’s U.S. Appliance and Consumer Electronics businesses. This role oversees Brand, Go-to-Market, and Integrated Marketing, driving demand, brand equity, and profitable growth across retail, e-commerce, and commercial channels. The AVP will manage a high-performing team of seven (7), including strategy, in-house creative, digital & trade marketing and PR, and serve as a key member of the U.S. leadership team. This position is an in-office role, based in Montvale, NJ, with perodic domestic travel.

Marketing Strategy & Leadership

• Define the integrated marketing strategy for Sharp appliances and consumer electronics, aligned to business objectives, category growth plans, and P&L targets.
• Develop annual and quarterly marketing plans, including budget allocation, calendar, and KPIs.
• Partner closely with Sales, Product Management, Finance, and Operations to ensure tight alignment between marketing investments, revenue goals, and inventory/PSI realities.

Brand & Portfolio Positioning

• Own the Sharp brand strategy for the U.S. consumer division, ensuring a cohesive positioning that connects appliances and consumer electronics under a unified brand narrative.
• Develop and maintain portfolio- and line-level positioning for key product families (e.g., cooking, refrigeration, microwave drawers, TVs), including value propositions, RTBs, and feature ladders.
• Steward the Sharp visual and verbal identity across all touchpoints, working with global stakeholders to balance global brand guidelines with U.S. market needs.

Go-to-Market, Product Launches & Integrated Marketing

• Lead end-to-end GTM strategy and execution for new product launches and line refreshes, from insight and positioning through launch plans and post-launch optimization.
• Build launch playbooks that integrate product, channel, pricing, and promotional strategies for major retailers, distributors, and DTC.
• Oversee integrated marketing campaigns across paid, owned, and earned channels (digital, social, search, CRM, PR, retail media, and OOH where relevant).

Trade Shows & Retail Marketing

• Lead retail and channel marketing, including retailer-specific programs, in-store merchandising, retail media activations, and co-op programs.
• Own the trade show and events strategy for appliances and consumer electronics, including KBIS, CES, buying-group shows, and key customer events, ensuring they showcase Sharp’s innovation pipeline, support launches, and reinforce core positioning.
• Oversee trade show planning and execution (booth experience, product curation, demos, messaging, and hospitality) in partnership with Sales, Product, and global teams to deliver a consistent, premium brand experience.

Digital, Performance & Content

• Set the digital marketing strategy, including performance media, SEO/SEM, social, and DTC site experience in partnership with e-commerce teams.
• Oversee content strategy and production, ensuring a scalable library of brand, product, and educational content that supports the full funnel and multiple channels.
• Establish clear performance metrics, dashboards, and test-and-learn roadmaps to continuously optimize spend and creative effectiveness.

Team Leadership & Organizational Development

• Lead, mentor, and develop a team of seven (7) (brand, GTM, integrated marketing, in-house creative, PR), fostering a culture of accountability, collaboration, and innovation.
• Create clear roles, processes, and operating rhythms (e.g., campaign planning, launch readiness, QBRs) to improve speed, quality, and cross-functional alignment.
• Effectively manage external agencies, production partners, and freelance resources to augment in-house capabilities.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 12–15+ years of progressive experience in marketing leadership roles, with significant experience in consumer durables, appliances, consumer electronics, or adjacent categories.
• Proven track record overseeing brand, GTM, and integrated marketing, including ownership of major product launches and retail/channel marketing.
• Demonstrated experience managing and developing teams, including in-house creative and strategy talent.
• Strong digital marketing and retail media expertise, including working with major retailers and e-commerce platforms.
• High level of business acumen, with experience influencing or managing P&L levers, marketing ROI, and portfolio strategy.
• Demonstrated ability to execute cost effective campaigns with limited budgeted resources, ensuring efficient capital allocation and superior ROI.
• Excellent negotiation skills.
• Ability to navigate and get things done in a matrixed organization.
• Self-starter with superior time management, detail orientation, and organization skills.
• Exceptional communication and stakeholder management skills; comfortable presenting to senior executives and external partners.
• Mastery of Microsoft Office (Excel, Word, Outlook, PowerPoint, Teams).
• TRAVEL:  10%-15% travel, domestic.

LEADERSHIP ATTRIBUTES:

• Strategic and hands-on leader who can operate at both executive and execution levels.
• Data-informed decision-maker who combines consumer insight, customer feedback, and financial impact.
• Collaborative, low-ego partner who thrives in a matrixed environment and can influence without authority.
• Passionate brand builder with a bias for action, continuous improvement, and team development.

About Sharp Home Electronics Company of America (SHCA)

SHCA is the U.S. Consumer Products Group of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products.  SHCA includes the manufacturing of premium home appliances in Memphis, TN (SMCA) together with the sales & marketing (SEMCA) and servicing of home electronics (SSG) in the United States.  Leading products include SHARP Carousel®, Microwave Drawer™, SuperSteam+™ ovens, Plasmacluster® Ion air purifiers and Aquos™ TVs.   Sharp Corporation appears on Fortune's World's Most Admired Companies for 2025 and received a 2025 award for Best Places to Work in NJ. Learn more at http://www.sharpusa.com/.

Compensation for this position

The compensation range for this role is $200,000- $240,000. The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.

Employee perks 

• Comprehensive, family-friendly healthcare plans (medical, dental, vision).
• 401k retirement plan with a competitive match and plenty of financial support tools.
• Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support.  Financial protection for you and your family (life insurance and disability insurance)
• Rewarding and holistic wellness program.
• Training, professional development, and mentorship
• Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
• Dynamic culture eager to innovate, enhance diversity, and work smarter.

Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.

No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.

All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered.  Local candidates only, please.

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