Associate Manager, Trade Marketing

The Associate Manager, Trade Marketing is responsible for planning, executing, and optimizing Sharp’s presence across trade shows, in-store displays, and channel marketing touchpoints. The role focuses on building visibility with retail and distribution partners, ensuring best-in-class execution at every physical and event-based point of contact.

Trade Shows & Events

• Plan and manage Sharp’s participation in industry trade shows, conferences, and partner events from brief through post-event analysis and ROI tracking.
• Coordinate booth design, layout, product selection, demos, onsite branding, fabrication, shipment, installation, and dismantling with Sales, Product, and Creative teams.
• Oversee all event logistics (registration, shipping, vendor management, lead-capture tools, electrical, A/V, cleaning, rigging) and venue compliance.
• Develop event toolkits (presentations, demo scripts, collateral, giveaways, signage, samples) and train staff on key messages.
• Manage comprehensive event budgets and master timelines across pre-show, on-site, and post-show activities with cross-functional teams.
• Track KPIs (leads, meetings, pipeline influence, retailer engagement) and collaborate with marketing on promotion to maximize traffic and visibility.

Displays, Merchandising & In-Store Execution

• Own the brief, development, and rollout of retail displays (endcaps, fixtures, signage, demo units) across key appliance and CE partners.
• Partner with Sales and Retailer contacts to secure high-visibility placements and ensure compliance with retailer guidelines.
• Coordinate production, inventory, and distribution of display materials, ensuring on-time arrival and correct store execution.
• Conduct or coordinate store checks (in-person or via field photos) to audit execution quality, share best practices, and identify opportunities.
• Collaborate with Channel and Brand Marketing to align display messaging with product positioning, promotions, and seasonal campaigns

Channel Programs & Partner Support

• Maintain a library of up-to-date sales tools (brochures, one-pagers, demo guides, training decks) for retailers and distributors.
• Help organize and deliver product training sessions, webinars, and showroom demos for store staff and distributor teams.

Analytics & Continuous Improvement

• Compile final reports on event performance, including metrics on attendance, lead quality/volume, budget actuals, and recommendations for future events.
• Monitor performance of trade shows, displays, and trade promotions, using sales, traffic, and qualitative feedback to refine future plans.
• Track competitor trade activity (displays, events, promotions) and share insights and recommendations with Sales and Marketing leadership.
• Manage assigned trade marketing budgets, POs, and invoices, ensuring activities are executed within cost targets.

• Bachelor’s Degree in Marketing, Communications, or related field.
• 5+ years of work experience (including internships).
• Strong Microsoft Office skills (Adobe Creative Cloud a plus).
• Demonstrated understanding of brand and product marketing principles.
• Excellent verbal and written communication skills, including brand writing experience.
• Analytical skills with ability to make data-driven decisions and solve complex problems.
• Proven leadership skills with ability to mentor staff and thrive independently; some domestic travel required.

ABOUT US: Sharp Home Electronics Company of America (SHCA)

SHCA is a manufacturer, marketer, and servicer of premium home appliances.  SHCA includes:

• Sharp Electronics Marketing Company of America (SEMCA) in Montvale, NJ is a marketer of built-in kitchen appliances and air purifiers.
• Sharp Services and Support Group (SSG) is a nationwide support operation and servicer of Sharp products for consumers and dealers.
• Sharp Manufacturing Company of America (SMCA) in Memphis, TN, is a manufacturer of premium cooking products sold under the Sharp badge and more than a dozen OEM partner brands.

Compensation for this position

The compensation range for this role is $70,000-$85,000. The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.

Employee perks 

• Comprehensive, family-friendly healthcare plans (medical, dental, vision).
• 401k retirement plan with a competitive match and plenty of financial support tools.
• Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support.  Financial protection for you and your family (life insurance and disability insurance)
• Rewarding and holistic wellness program.
• Training, professional development, and mentorship
• Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
• Dynamic culture eager to innovate, enhance diversity, and work smarter.

Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.

No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.

All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered.  Local candidates only, please.

#li-sd1

#semca